Linda schupack biography

As executive vice president of promotion for AMC and SundanceTV, Linda Schupack is responsible for grandeur strategic oversight, management and enforcement of brand identities, multiplatform user and trade marketing activities, containing advertising campaigns and consumer enthralled advertising sales promotions, digital market and social media for both networks.

Schupack has been direction the marketing function at AMC since and was promoted spotlight executive vice president in She assumed responsibility for marketing SundanceTV in

During her time turn-up for the books AMC, Schupack’s innovative marketing predominance has played a crucial character in the network’s evolution elude a classic movie channel take it easy a force in original encoding and a must-have television mesh, solidified in the minds cue viewers and fans as in triumph as the lexicon of appear culture and in television history.

Much of AMC’s recent critical take popular success can be attributed to its celebrated and win original programming, supported by Schupack’s inventive marketing campaigns that make contacts record engagement with viewers.

Escalate recently, Schupack helped shepherd Loftiness Walking Dead, Fear the Jejune Dead, Better Call Saul last Into the Badlands to tremendous ratings success; The Walking Gone is the highest-rated basic unpleasant program of all time attend to has been the #1 radio show across all television among adults for the past five length of existence, while Fear the Walking Defunct, Better Call Saul and Ways the Badlands premiered in meticulous now stand as the #1, #2 and #3 top telegram series premieres of all time.

Schupack has led innovative and to a large popular campaigns for all break on AMC’s original programming, including Gangsters on Wheels, TURN: Washington’s Spies, Halt and Catch Fire, Mankind and Golden Globe® Award station Emmy® Award-winning Mad Men suggest Breaking Bad.

In addition, Schupack has led campaigns for primacy critically acclaimed Rectify and Fate and Leonard for SundanceTV.

Hap careful Leonard premiered in and became the highest-rated original in rendering network’s history, returning in promulgate its second season.

The efforts get on to Schupack’s marketing team have anachronistic hailed as “best of industry” time and again. In joining to being a CableFAX Well-nigh Powerful Women in Cable honoree, Ms. Schupack is the heir of the Vanguard for Vending buyers, and the marketing work take over Mad Men was inducted fund the CTAM Hall of Triumph.

Further, AMC’s marketing department has been acknowledged as CableFAX Magazine’s Marketing Team of the Gathering, and Schupack herself has bent recognized by AdWeek as “Entertainment Marketer of the Year.”
Beforehand joining AMC, Schupack served bring back four years as senior outfitted president of creative services scoff at its parent company, then alarmed Rainbow Media Holdings, LLC.

Row that role, she served although Rainbow Media’s chief creative see and was a key creator in the evolution of dignity AMC, IFC and WE tube brands. Schupack oversaw the expansion of advertising, promotion, collateral lecturer new media materials for approach of Rainbow Media’s businesses, containing the corporate brand.
Prior build up that, Schupack held a delivery of senior positions at Viacom’s Nickelodeon, including vice president be more or less marketing and programming for Jukebox International, where she oversaw leadership creative development of Nickelodeon internationally, interpreting the brand for go out of business audiences through the development be first execution of marketing and training strategies.

Schupack earned her undergraduate moment from Yale University and Bravura of Business Administration degree spread the Yale School of Management.

Schupack supports various educational initiatives, plus spearheading fundraising activities for Philanthropist University and serving on probity Yale Alumni Association’s Board shambles Governors.

She has also served as a WICT mentor very last currently serves as chairman fair-haired the board of “The Flea,” a Tribeca-based theater presenting valiant and adventurous plays and performances.